Today sees the launch of Bike Pure Cycle Tours, a project aimed at promoting the positive aspects of cycling to provide a platform whereby cyclists of all abilities can engage in the cultural aspects of cycle sport at some of the greatest cycling events that exist today.
They are currently scheduled to run tours in Australia and Europe. The current European offering is a 12-day tour scheduled to run in conjunction with several Spring Classics races, the Amstel Gold, Flèche Wallone, and Liège-Bastogne-Liège. The trip includes guaranteed VIP entries into the Amstel Gold and Liège-Bastogne-Liège cyclo-sportive events.
— Bike Pure (@BikePure) September 11, 2014